While attending the University of Manitoba in 1957 I was a member of the four person rifle team that won the Canadian Universities Rifle League championship and for our accomplishment we were each given a crest.
At the time I was not that much into curling other than a league I played in once a week. Years later when I became more serious about the sport and began competing at a fairly competitive level I went digging through my drawer of old collectables and noticed that the letters on the crest spelled out the word CURL. Have a look at the copy of the crest attached. The items across the Canadian map are rifles not curling brooms. Quite a coincidence.